In this episode, Jessica Sorentino discusses the importance of author branding, marketing, and networking. She advises authors on how to build their personal brand and engage with their audience on social media. Jessica also explains how to maintain a consistent brand identity. She provides practical tips to help authors navigate the evolving landscape of publishing and social media, and highlights common pitfalls.
Jessica Sorentino is an author brand advisor and book marketing strategist with over a decade of experience working with leading publishing houses including Simon & Schuster and Macmillan Publishers. She writes the Open Book: Where Storytelling Meets Strategy newsletter on Substack and co-hosts the Reading Between the Wines podcast. Based in Connecticut, Jessica is passionate about helping writers build meaningful connections with the readers who need their stories most.
